Ty Averett
Marketing Director · Elevate Pest Control
★★★★★
I’m the marketing director at Elevate Pest Control, and Cellify helped me reach back out to a big list of former customers we couldn’t call because our sales team was swamped with inbound leads. I was worried the outreach wouldn’t match our brand, but the conversations have reflected us well and helped bring people back. If someone isn’t happy about being contacted, Cellify routes it to me so we can smooth it over.
Transcript
Hey, I'm Ty. I'm the marketing director at Elevate Pest Control in Logan, Utah, and we've been with Cellify for about 2 years now. Before we had, we had a long list of former customers that we wanted to reach back out to and say and give them an offer to come back, but our sales team was just too busy with inbound leads to be able to make those calls out on those people, and so we had a huge missed opportunity cost of that list of people that we could be bringing back to elevate that just we weren't able to get to. So before we tried Cellify out, our main concern was if we're reaching out to our former customers, are those communications going to match our brand? Are they going to reflect well on our brand and are people going to want to come back? But they've been really good about matching that, really good about having good interactions with customers, and if there are customers that aren't necessarily happy about being reached out, that they send it over to us so we can get it smoothed out. So we've really loved Sellify and I didn't realize how much of an opportunity we're missing by having that long list of leads that we weren't reaching out on of former customers because last year it was our 4th best lead source and it brought in like 1/8 of our our sales revenue for the year. This year so far it's pretty close to the top of that list in most of our branches, and it's brought in 15% of our new sales revenue this year. And then on top of that, besides bringing in direct sales, it's really driven up our brand awareness with our previous customers, which has also been a huge win. So it's also helped our inbound team as well. Over my last two years working with Cellify, I've seen them grow the capabilities of the AI and of the system, but when it comes down to it, what I really loved most about working with Cellify is the people. They're on top of things. They are always there. They've got my back. They're, they're always happy to help out with if the campaign needs to get adjusted somewhere or optimized. They're the best. So go hit them up and give it a try.