Transcript
So there are so, so many reasons as to why businesses should be on video firstly, videos are a great way to build your brand. It's a great way to give your business a face, Great , that emotional connection with your customers. People can actually see your emotions, see what you're saying, they can actually trust you. Secondly, your your customers are spoiled for choice. So if your competitor has a strong brand, if they're using video there on youtube videos on their website, your customers are gonna choose that competitor over you because they prefer video . You know, there's this trust factor that's been established. And then thirdly, obviously, the stats don't lie. We know that 72% of people prefer video of over any other form of content. Video is the number one content on social media, what everyone's consuming. Um, and we know that videos can boost conversions by 80%. So if you have video on your web page or your landing page, you're gonna drive 80% more conversions as a result of using that video. So the easiest way to get started is to collect authentic video content from the people that your business is directly impacted. For example, obvious one is testimonials from happy customers. There's obviously no better way to build trust and attract new customers by showing them stories of happy customers that you've impacted as a business. Second thing is getting your employees to talk about what it's like working in your company . You know, you're showing the face of the company by interviewing your employees over video and getting them to talk about it. Third one is obviously Thought leadership videos, so I just record a quick video discussing something topical, where your audience can learn from your expertise. It's a great way to build credibility in yourself and your company. I hope that helps .